Books

Team Work by Natalie Dawson

The Common Path to Uncommon Success by John Lee Dumas
I especially appreciate chapter 3 where the author talks about the importance of truly understanding your market. He provides 18 questions that you should be able to answer to better know who your ideal customer is.

The Rise of Theodore Roosevelt by Edmund Morris
Harvard graduate, historian, New York state assemblyman, rancher, Civil Service Commissioner, New York City Police Commissioner, Assistant Secretary of the Navy, Commanding officer of the "Rough Riders", war hero, Governor of New York, Vice President, and President of the United States. All of these accomplishments by the time this extraordinary man reached 42 years of age.

Build for Tomorrow by Jason Feifer

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox
A comprehensive guide to excelling in sales and marketing. The book is centered around the concept of a 'Rainmaker'—an individual who is exceptional at attracting new business and driving revenue for a company. Fox stresses the importance of a customer-centric approach, emphasizing the necessity to understand customer needs and providing value to them. The book equips readers with practical sales techniques, strategies for building lasting relationships with clients, and ways to effectively leverage the company's product or service offerings. It also instills an essential mindset: Rainmakers aren't born, they're made, and with the right effort and tools, anyone can become one.

Using behavioral science in marketing: Drive customer action and loyalty by prompting instinctive responses by Nancy Harhut

Succeed and Grow Rich Through Persuasion by Napoleon Hill
A self-help and business guide that offers strategies to achieve success through effective persuasion techniques. Hill, known for his earlier work "Think and Grow Rich," expounds on the principle that personal success comes not just from having great ideas, but also from being able to convince others to buy into them. The book emphasizes the power of positive thinking, developing a strong desire, harnessing willpower, and increasing self-confidence. It instructs readers on how to use these qualities to influence others, hence paving the way to personal and professional prosperity. Hill illustrates his principles with real-life examples, imparting practical strategies for personal development and achieving success.

Think and Grow Rich by Napoleon Hill
A seminal self-help book that explores the psychological power of thought and the brain in the process of furthering your career for both monetary and personal satisfaction. The book lays out a philosophy of personal achievement, underlining the idea that thoughts have the ability to manifest into riches. Hill explains 13 fundamental principles of personal achievement including desire, faith, auto-suggestion, and persistence, emphasizing the significance of positive mental attitudes. Based on extensive research and interviews with successful individuals, Hill underscores that the path to wealth and success is within the mind, and it's achievable for anyone who is willing to persistently pursue their goals.

Mindreader by David J. Lieberman

Effortless by Greg McKowen
A guide to achieving more with less effort. The book explores the concept of 'effortless' - a state where achieving your most essential goals doesn't have to be filled with stress and struggle. McKeown provides practical advice on how to streamline your process, focus on the most critical tasks, and make the most significant impact with minimal effort. He teaches how to transform tedious tasks into enjoyable ones, how to prevent burnout, and how to continue making progress even when you're feeling overwhelmed. Drawing from real-life experiences and scientific studies, "Effortless" encourages readers to adopt an easier, stress-free approach to achieve their personal and professional goals.

Maximum Influence: 2nd Edition by Kurt W Mortensen
A comprehensive guide to understanding and harnessing the power of persuasion. The book dives into the psychological triggers and tools that lead people to say 'yes', highlighting the relevance of influence in every aspect of our personal and professional lives. Mortensen shares cutting-edge scientific research findings, alongside proven techniques and strategies to effectively use persuasion to achieve desired outcomes. He provides insights into key persuasive tactics such as the law of dissonance, the law of expectation, and the law of involvement among others. The book is designed to equip readers with the skills to enhance their ability to influence, motivate, negotiate, and sell, thereby maximizing their potential in any situation.

Persuasion IQ by Kurt Mortensen
A deep dive into the psychology and techniques of effective persuasion. The book is designed to help readers understand and enhance their own ability to persuade others, which Mortensen argues is a critical factor in achieving success in today's competitive world. Drawing on extensive research and real-world examples, Mortensen outlines ten critical persuasion skills and provides a test for readers to assess their 'Persuasion IQ'. He offers valuable insights and actionable tips on topics such as reading people, creating trust, understanding which persuasion techniques are most effective, and how to avoid common errors that can undermine your efforts. Throughout, Mortensen emphasizes ethical persuasion tactics that not only convince others but also build positive, mutually beneficial relationships.

Running Remote by Liam Martin and Rob Rawson

The Thirty-Six Stratagems by Peter Taylor

Never Split the Difference as if Your Life Depended on It by Chris Voss
A guide to effective negotiation. Voss, a former international hostage negotiator for the FBI, brings his experience into the business world, teaching readers how to negotiate effectively in their professional and personal lives. The book argues against the common belief in "win-win" outcomes, suggesting that instead, successful negotiation is about using empathy and active listening to understand the other party's perspective and identify what they truly want. Voss introduces strategies like the "Late Night FM DJ Voice", the "Mirror Technique", and the "Calibrated Question", providing readers with the tools to remain calm, maintain control, and ultimately achieve their desired outcomes in any negotiation scenario.

The 4-Hour Work Week: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
A self-help book that provides a detailed blueprint for escaping the traditional 9-5 grind, achieving more with less work, and living a life of 'luxury'. Ferriss promotes the idea of 'lifestyle design' and introduces the reader to the concept of the 'New Rich', people who value time and mobility over money. He outlines how to outsource life tasks to overseas virtual assistants to free up time, how to eliminate unnecessary work through the Pareto Principle and Parkinson's Law, and how to exchange the long-term career for short 'work bursts' and frequent 'mini-retirements'. The book challenges conventional notions of work and career, encouraging readers to seek fulfilling experiences over traditional success.

Built to Sell by John Warrillow
A strategic guide for business owners seeking to develop a company that can successfully operate and grow without their daily involvement, and can potentially be sold. Presented in a narrative format, the book follows the journey of a fictional business owner, Alex, as he transforms his service-based business into a sellable product-based one. Warrillow emphasizes the importance of systematizing the business process, reducing owner dependence, and creating a valuable, sellable entity. The book provides practical advice and actionable steps to illustrate how to make a business attractive to potential buyers, aiming to give entrepreneurs the freedom and financial security they seek.

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