Using Other People’s Credibility
We all want to take advantage of the benefits social media has to offer. But what can you do to harness those benefits if you don’t have a strong presence? Consider Influencer Marketing.
Influencer Marketing is a form of word of mouth marketing. It capitalizes on the influence of other people who not only have active social media audiences but who also have audiences that resemble your target audience. These influential people have audiences who are engaged and raves about them.
You see, social media works best when you have an engaged community of raving fans. When you have this combination of engaged raving fans talking about you and your business you are using social media in an incredibly effective way.
Many small business owners create social media profiles and do all they can to get as many connections as possible. The thinking is, many connections will help advance your product or service. Well, unless they are an engaged and ready to shout out to their circles of influence you’re probably wasting time.
If your social networks are in short supply of connected and engaged members consider Influencer Marketing. Find the right influencer who you can work with you to advance your business. It can take time to find the right person but once you do they will be able to introduce your business to their audience and persuade them to support you.
The Eller College of Management at the University of Arizona Needs Your Help
I am an Eller College associate who frequently shares my professional skills with the students at the Eller College of Management at the University of Arizona. The volunteer work I do there is some of the most rewarding work I do. And the case competitions are 1) a great way to see what the Eller College is producing, 2) a learning experience for me, and 3) a little networking opportunity with fellow judges.
The Eller College Business Communications case competition is the culmination of coursework, where student teams compete against one another by presenting their solutions to an actual business communication challenge. One of the highlights of the competition is that business professionals, like you, help judge it.
Fortunately, you don’t need to have any special knowledge or skills to be a judge. This skills I bring is my understanding and experience as both a presenter and audience member. Fellow judges in the past have brought their technical skills or even owner/management skills to help judge students. All these skills are welcome because it gives the students the opportunity to get real-world feedback on their performance.
I’d be happy to visit with you more on being a volunteer judge at the Eller College or you can visit the Eller College Associates page at the University of Arizona for more information.
Friday, December 5, 2014
12:00pm – 4:30pm
Click here to become a volunteer judge.